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The 10 Best Real Estate CRMs to Grow Your Business
Choosing the right CRM for your real estate business can make the difference between slow growth and a smooth, well-organized operation. Whether you manage a small team or a large brokerage, a real estate CRM helps you capture more leads, follow up faster, manage listings, and stay connected with clients at every stage. With so many tools on the market, it’s not always easy to know which one fits your team size, budget, and daily workflow.
In this post, we’ve put together the top 10 real estate CRMs along with the essential details decision makers need: company size suitability, pricing, free options, and the core features that truly matter for agents and brokers. This simple guide will help you compare your options quickly and choose the CRM that supports your growth, improves your team’s productivity, and keeps every client relationship on track.
| CRM | Best for (Company Size) | Price / Free? | Key Features (against your list) |
|---|---|---|---|
| Follow Up Boss | Small to medium teams / brokerages | From $69/user/month, no free plan. | – Lead capture & management via 200+ integrations – Automated follow-ups / action plans (drip) – Contact & client profiles, smart lists – Sales pipeline / deal tracking – Appointment scheduling / calendar sync – Mobile app for agents (iOS & Android) – Task management & reminders – Reporting & analytics (agent performance, lead source) – Team collaboration tools – (Note: limited built-in document storage / e-signature) |
| LionDesk | Solo agents / small teams | CRM plan starts at $25–39/mo (depending on billing) | – Lead capture (Zillow, Trulia, etc.) – Automated drip campaigns / email & SMS – Video email, power dialer, texting suite – Contact & client profiles – Sales pipeline / transaction management – Calendar / appointment (built-in) – Mobile app (LionDesk supports mobile) – Task management – Reporting / analytics (vitals dashboard) – Team collaboration (shared contacts) – Document storage / e-signature is more limited |
| HubSpot CRM | All sizes (especially growing teams) | Free core CRM, paid “hubs” for more. | – Lead capture (forms, web, social) – Lead management / scoring – Drip campaigns / email automation – Contact & client profiles – Sales pipeline / deal tracking – Meetings scheduling (HubSpot meetings) – Mobile app – Task & reminder management – Reporting & analytics dashboards – Team collaboration – Document storage (in paid plans), e-sign via integrations |
| Salesforce (with Propertybase / Real Estate setup) | Large brokerages / enterprises | From $25/user/month for basic Sales Cloud; more for full customization. | – Very flexible lead & contact management – Highly customizable pipelines / deal tracking – Automation (flows, drip) – Calendar / appointment scheduling (via Salesforce or third-party) – Mobile app – Task management & reminders – Document storage, e-signature via integrations – Reporting & analytics (very advanced) – Team collaboration (roles, sharing) – Property / listing management via add-ons (Propertybase) |
| Real Geeks | Small teams / agents wanting website + CRM | Starts around $299/mo for CRM + IDX website. | – Lead capture via website + IDX – Lead management – Drip campaigns (email & SMS) – Contact profiles – Sales pipeline – Appointment scheduling – Mobile access – Task reminders – Reporting & analytics – Team tools – Document storage is limited; e-sign via external tool |
| Wise Agent | Budget-conscious agents or small teams | Starts around $49/user/month (some sources mention) (Forbes) | – Lead capture / management – Automated follow-ups, drip campaigns – Contact & client profiles – Pipeline tracking – Appointment scheduling & calendar sync – Mobile app – Task reminders – Document storage & transaction checklists (sell.do) – Reporting & analytics – Team collaboration tools |
| BoomTown | High-performing teams / brokerages | Custom pricing (depends on team) | – Lead generation + capture – Lead nurturing (drip) – Contact profiles – Sales pipeline – Appointment scheduling – Mobile app – Task management – Reporting & analytics – Team collaboration – Website + IDX included – Document / deal tracking (transaction management) |
| IXACT Contact | Agents / small to mid teams | Starts at $33–55/user/month (depending on plan) | – Lead capture (website, forms) – Automated email marketing & drip – Contact & client profiles – Pipeline / deal tracking – Appointment scheduling & calendar sync – Mobile app – Task management & reminders – Document storage (basic) – Reporting (lead source, conversion) – Team collaboration (shared contacts) |
| Agile CRM | Small to mid businesses / real estate agents | Free for up to 10 users, paid from ~$14.99/user. | – Lead capture (web forms, landing pages) – Lead management – Drip campaigns & automations – Contact management – Sales pipeline – Appointment scheduling – Mobile app – Task management & reminders – Document management / e-sign (supports docs) – Reporting & analytics – Team collaboration |
| Top Producer | Real estate agents & small brokerages | From ~$179/user/month (per Zapier) | – Lead capture & nurturing – Drip campaigns – Contact / client profiles – Pipeline / deal tracking – Appointment scheduling – Mobile app – Task management – Reporting & analytics – Team sharing – MLS integration, market snapshots – Document storage possible (depends) |
| Apptivo | Small to mid-sized real estate companies | From $20/user/month (according to Forbes) | – Contact / lead databases – Property & listing management (custom objects) – Automations & drip – Sales pipeline – Appointment scheduling – Mobile app – Task reminders – Document storage – Reporting & analytics – Team collaboration |
